Brief: She Stacks, a women’s financial empowerment company, wanted to launch their brand with something that would not just get national press, but launch their movement of making finance simple, sexy and social.
Solution: Stacks House dared to make financial literacy fun. Combining the colorful, playful world of pop-ups with the emotional and often intimidating topic of finance. Over 5 weeks in Downtown LA we created an 11,000 square foot experience focused on education, empowerment, community building, and play.
The Campaign: Pre-launch we created a brand identity for Stacks House, and shot a campaign for web and social media featuring a diverse mix of strong women, activists and creators.
The Pop-Up Experience: As guests entered the LA experience, they were encouraged by ambassadors to start the financial conversation with our Stacks Cards, learn their financial fitness level at our Stacks Beacons and snap a few pics in our colorful check-in area. Stacks Beacons continued throughout the pop-up as a tool to help guests gain financial literacy, strategies and resources related to the room’s topic. Post check-in, guests entered the Debt Boxing Gym, an interactive space to help them release financial frustrations and learn how to tackle specific kinds of debt. After feeling like a debt champion, they entered our Money Showers, which reinforced how financial wellness is an important part of the journey. Our third room was the Retirement Rodeo in partnership with Charles Schwab. Guests rode a custom-fabricated mechanical piggy bank while learning how the stock market can be a wild ride, but the longer you hold on the better you fare. Our Stacks Salon encouraged guests to own their worth. Here they relaxed under dryers while listening to lady bosses drop financial wisdom via the So Money podcast. A Stacks Magazine gave advice and inspiration on ways to earn more, and beacons provided quizzes to help you find your best side hustle. Our Money Moves room, created with presenting partner Zelle, housed three installations illustrating the importance of being vocal about asking for money during life’s big moments and experiences. The See Your Financial Future helped guests set and visualize their goals. It featured a money-themed infinity room and interactive walls where guests shared their financial hopes and dreams. The beacons told us how we could help support those dreams. To ensure guests could rep the movement long after they left, we created a Stacks Shop with items created especially for Stacks House. The shop was curated by Bulletin, a for-women-by-women shop which donates a portion of all sales to women’s organizations. The Gold Bar, created in partnership with Day Owl, gave guests a chance to relax, discuss their experience, and toast to their financial future. Here they could think about their future nest egg in our larger-than-life nest photo op, get Golden Advice from the Golden Girls, and fill out custom postcards. The Gold Bar also served up robust programming including live podcasts, open mics and educational workshops throughout the 5 week run.
Press Highlights: +200 million media impressions including NBC, Forbes, HuffPost, The New Yorker, Refinery 29, Cheddar, MSN, Bustle, Broadly, Yahoo Finance, Goop, BizBash, Mitu, Betches, Uncover, and OK! just to name a few.
Social Media/Influencer: Over 130 influencers promoted, supported and joined at #StacksHouseLA, resulting in over 1.9 million social media impressions. This was all organic, through personal relationships, and no influencers were paid to participate.
Press play
+200 million media impressions including NBC, Forbes, HuffPost, The New Yorker, Refinery 29, Cheddar, MSN, Bustle, Broadly, Yahoo Finance, Goop, BizBash, Mitu, Betches, Uncover, and OK! just to name a few.